In tough times generic drugs come to the rescue
The global financial downturn and the ongoing European sovereign debt crisis have afflicted almost all industries and the pharmaceuticals sector is no exception. Pharmaceutical companies manufacturing brand drugs face a tough market while companies making generic medicines, or cheaper copies of branded drugs with their patent expired or under an agreement with the branded drug maker, may benefit from the situation.
The coupling of the crisis with the boom in patent expirations continues to give a strong boost to generic drug makers.