Romania’s BCR learns tough lessons in business, human resource management during crisis

Before being appointed BCR CEO, Bruynseels served as Senior Executive Director of Barclays’ Emerging Markets Division in Dubai. He has served the prestigious Barclays Bank for 27 years – over this period he gained an extensive professional experience following a variety of UK-based branch, regional and head office roles as well as international positions. Asked what is the business principle that he would never make a compromise with, Bruynseels answered: “Selling someone something I know they don’t need”