In Romania, Dacia maintains its leading market position, dominating the sales ranking despite the difficult economic context. However, the components shortage that affected the global car industry did not bypass Dacia. Since the first quarter of this year, when it hit the industry, we have been coordinating our response at group level within crisis units with the procurement and logistics teams in order to adapt and meet customer demand. The crisis is still not over, it is still affecting us. In July, production at our Romanian vehicle plant was interrupted for three days.
Despite the coronavirus pandemic, 2020 was a busy year for Automobile Dacia, which in October rolled out its first electric car and three new models of the Logan, Sandero and Stepway brands. Dacia, a unit of France’s Groupe Renault, is committed to reducing polluting emissions by expanding both the new vehicle market and the EV infrastructure, Christophe Dridi, managing director of Automobile Dacia and Groupe Renault Romania, told SeeNews.